The 2.2 million domestic guests are mainly from Sydney, Melbourne, Canberra, Perth, Brisbane and Adelaide areas. The 906,000 overseas guests are predominantly from the USA, Europe, South-East Asia, China and Japan.
Statistics Australia estimate that In 2004, 5.3 million domestic and international guests spent an estimated $8.7 billion during their travels - a huge potential market!

10,890 rooms
3.1 million guests
71% domestic
29% overseas guests.

Local merchants of high quality products have indicated that 70% of their customers are domestic and 30% are international.
Advertising in Crème de la Crème gives unique access to these lucrative markets of both domestic and international travellers.