Crème de la Crème is individually designed for each hotel. The book is case bound with gloss art paper over board with a grain lamination, giving both heft and texture. Printed on matt art-paper, and section-sewn, the first four inside pages are dedicated to the particular hotel's facilities. The cover carries the hotel's name and logo, and many hotels take the opportunity to integrate the book's appearance with their corporate image. Hotels are thus motivated to keep the book on prominent display in the guest rooms.
The best hotels are motivated to display Crème de la Crème prominently. The book is customised for each hotel and produced to the highest standards making sure your advertisement reaches your target market.
Crème de la Crème is produced annually. It neverthless contains topical information about events and happenings in every major city in Australia, and is designed to appeal to the affluent travellers who patronise our select hotels.
Displayed in a prominent position in the room, for jet-setting guests it is a welcome alternative to the TV so our advertisers enjoy unrivalled access to these wealthy and busy people.